Google Now’s Brutal New Advertising Vehicle
Google Now has become cruelly effective at targeting its users. Look at this, taunting me into a vacation, aware of my future travel plans thanks to my recent Inbox migration:
And yet, how ingenious. I can’t even fault the company’s clearly potent execution, “Don’t Be Evil” be damned.
The call-to-action to sell-in travel here is simply mouth-watering for the marketing man in me. I can only imagine what the future has in store for as-you-need-them call-to-actions for relevant products and services.