|
frank caron |
Linked In Website Email Cell |
http://ca.linkedin.com/in/frankcaron 416-702-4997 |
BA, Honours
English: Rhetoric and Professional Writing; University of Waterloo, 2008.
· Extensive undergrad-level studies in Computer Science
· Courses completed in Technical Writing, Communications in Math and Computer Science, Business Writing, Conflict Resolution, and more
· Established writer with technical background and experience drafting technical specs
· Seven-year OOE and procedural programming veteran
· Years of digital media (web and image) design, creation, and editing
· Comfortable with all operating systems (Windows, OS X, UNIX, Debian, Ubuntu, etc.)
· Ample experience with Office suite, Adobe Creative suite including InDesign, and more
· Experience with SVN Document and Version Control, SharePoint, and more
Kick-started technical writing practices for a growing software development company, writing documentation and marketing copy to support management, development, and sales teams.
Responsible
for the following tasks:
·
Writing marketing-related materials for sales and marketing
departments
·
Researching, developing and writing user manuals and other related
documents
·
Developing, creating and maintaining web pages and content
for corporate websites
·
Creating and maintaining document management system
·
Providing proofreading, writing, and editing services to
colleagues and managers
·
Working closely with developers and domain experts to ensure
technical information is accurate
Orchestrated large-scale coordinated marketing efforts and
collaborated inter-departmentally for advertising and web marketing on Webkinz.
Responsible
for the following tasks:
·
Planning and executing marketing campaigns around the brand,
including contests, promotions, and announcements
·
Managing, writing content for, and creating art work for a
brand-based blog designed to generate ad revenue and support existing revenue
streams
·
Producing weekly in-game communications to players and
coordinating the translation of said communications in 14 languages
·
Developing new features for the products to aid in marketing
and communications
·
Developing community-based features to aid in building a
community around the brand
·
Managing brand's social media presence on Facebook and
Twitter, and stratifying content to ensure social media presence was relevant
to overall publicity strategy
·
Producing ad and catalogue copy for products
Ganz
February 2009 – December 2009
Developed
design documents with technical functionality specifications and detailed
mock-up illustrations as well as functional prototypes to communicate systems
and features for a large-scale massively multiplayer online game project.
Responsible
for the following tasks:
·
Writing and illustrating design documents to lead game
development and art production covering topics including UI design, gameplay design, user interaction, web application
design, advanced level design, and end-user experience scripting and dialogue
·
Creating systems that met design intentions of the creative
director with a team of other writers
·
Collaborating with artists, level designers, and programmers
to implement features in an iterative design process with rapid prototyping
·
Organizing and managing design documents with SVN document
revision control
·
Developing and presenting competitive analysis of competing
products to upper management
Ars Technica
January 2007 – February 2009
Delivered
late-breaking news, critical product reviews, one-on-one interviews, and
correspondence coverage in an online publishing environment to a large
readership body.
Responsible
for the following tasks:
·
Writing content and creating supporting visual aids for short
blog posts, longer news articles, and long-form featured stories under strict
deadlines and content standards
·
Maintaining relationships with key PR, marketing, and
executive personnel
·
Producing correspondence coverage of tradeshow events across
North America
·
Assisting in the editorial process of content selection and
timing
·
Occasionally acting as interim Editor, managing and
delegating work to a small team of writers while coordinating with copyeditors
and managing editors
·
Minimizing costs for coverage
Toronto District School
Board: IT Services
January 2005 – September 2007
Developed web applications in accordance with the requests and expectations of a senior architect and an IT director.
Responsible
for the following tasks:
· Designing, developing, and documenting large-scale .NET and ASP web applications
· Creating custom workflows and web parts for SharePoint installation
· Branding and visual design of SharePoint using SharePoint Designer
· Developing Flash-based, interactive courses for use with the TDSB's Virtual School curriculum
· Researching emerging technologies and making suggestions for future implementation possibilities to aid in IT decision-making
·
Writing featured on AOL, Yahoo, Newsweek, News 1130, and more
·
Received the "Outstanding E-Learning Pioneer" award
for work at TDSB
·
Ontario Scholar status; writing honoured by Ontario Young
Writers Association
References and recommendations available upon request